Enzo Creative Featured in Another “Big Book”
Hard work and fresh ideas have earned us a spot in The New Big Book of Layouts. The book contains layout elements representing the best—those design firms who excel in what they do.
We are proud to have several of our layouts featured among some of the finest. Our featured work includes: the Colgate Health and Wellness Calendar, the Luke Simon Online Look Book, the NY-NJ Trail Conference Membership Renewal Postcard, and the Enzo Creative Website.
However, you will have to find something else to read on the cold winter nights—this book won’t be released until July 2010. Check in for more details after the new year comes around.
Graphic Design USA Rewards Enzo Creative’s Top Work
Enzo Creative defines a brand by keeping a consistent theme throughout all mediums. This includes more prominent items such as a logo and color palette, but also the fine details, like strategically selected typefaces and photography. This philosophy won us five awards for 2009 in the Graphic Design USA: American Graphic Design Awards Annual, to be released in December.
One of the awards was presented for the Closets Couture website. Their logo, stationary system, and promotional items including postcards and posters are also part of the work that we have completed for them. Closets Couture’s website was carefully designed to bring together each characteristic of the brand in order to cater to client’s needs. Lindsay Altieri, owner of Closets Couture said, “Closets Couture is all about style and getting the right “look”. Enzo Creative did just that. They helped me with the whole package, they developed a logo that “fit” me and my service. The website really helps visitors understand what I can do for them.”
The other awards presented were for the Cenveo Benefits Guide, The NY-NJ Trail Conference Member-Get-A-Member Campaign, the Enzo Creative Happy Hour Open House Event, and the Enzo Creative website. All were examples of how consistency can make the difference in branding. View the Enzo Creative portfolio here.
Green Book for a Green World
Mother Nature has sent a wake up call—go green, now. Businesses are scrambling to show that they are environmentally aware, so they turn to graphic design studios such as Enzo Creative for help.
The Big Book of Green Design showcases the newest in green design and is the latest from HarpersCollins Publishers. It can be purchased on Amazon starting November 17. The book is printed on recycled paper, and is uniquely bound including pressed cardboard for the outside cover panels.
Enzo Creative’s innovative logo design for Energy Savings Plus, a company focused on energy efficiency in the Hudson Valley, can be seen in the book among other international works.
Enzo Creative Helps Raise Over $15k for People For Trails Hike-a-thon
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Enzo Creative team members help lead the second annual People For Trails Hike-a-Thon event to another year of success.
When the NY-NJ Trail Conference asked Enzo Creative to help brand the 2nd Annual People For Trails Hike-a-Thon, we said, “Absolutely!” Our goal was to create a visual identity that would attract more participants than the inaugural event plus encourage sponsorships from corporations and businesses that interact with the 10,000 Trail Conference members.
We contributed our services, including posters, interactive event pledge webpage and online communications, which helped secure top sponsors The North Face, Trader Joe’s and Whole Foods. We could have considered the addition of these three sponsors a success but the event also added Ramsey Outdoor, Tent & Trails, Patagonia, Nike, Ibex Outdoor Clothing, Wigwam, Exofficio, Clif Bar & Company, Samuel Adams, Mammut, Eagle Creek Travel Gear, Kelly’s Party Rental, Palisades Parks Conservancy, Gear To Go Outfitters, Wild Republic, Fairway, Bear Mountain Inn, Michael Malandra Photography, Timbuk2, GSI Outdoor, Bug Band, Vaude, and Ruff Wear!
At the event, creative director, Lou Leonardis was asked for his opinion… “I think everyone’s here for the same reason, which is to raise money for these folks… And it’s important for any fundraising event to make its website appealing and easy to use so people want to participate. We also designed the site to inspire sponsors to come on board who have the resources the Trail Conference needs for continued success.”
At the end of the day, when the pledges were totaled, the People For Trails Hike-a-Thon had raised over $15K for maintenance of trails and trail education in the bi-state area and increased participation by 50% over the previous year.
We would like to thank Kate Roohe and Andrew Wyman of Gilford Securities for their generous pledge.
Branding, Branding, Branding
The Low-down for Business Owners and Executives
Regardless of the size of your company, branding is more important than ever if you want to remain foremost in people’s minds and keep awareness of your business high. It’s especially critical to allocate an effective branding budget – and stay committed to it.
Impressions of your business are formed through people’s personal experiences interacting with your company, and these impressions form the core of your brand. That’s why it’s crucial to always present a positive image and create favorable perceptions that differentiate your business from competitors.
Since many business owners are extremely busy positioning their businesses for the economic turnaround, we thought you’d appreciate these easy and inexpensive strategies to help you develop your brand and keep your company, and yourself, visible.
EnzoCreative.com Now has the Wind Beneath Our Web
We are proud to announce that our website, blog, email and ftp servers are now fully powered by the wind! That’s right, no filthy coal-fired electric utilities are driving our internet communications — just refreshingly cool, swiftly moving AIR. It’s just one more way we’re doing our part to help the environment by minimizing our carbon footprint in any way we can.
So what does this news mean for you? Perhaps you’d like to find out how you can go wind-powered, too. Give us a call and we’ll be happy to tell you how we became more eco-friendly “virtually” overnight. We’re sure you’ll feel as good about it as we do.
EnzoCreative.com Powered by 100% Wind Energy
Enzo Creative helps develop most comprehensive map set ever produced
Enzo Creative has contributed to the creation of the NY-NJ Trail Conference’s new digitally produced edition of the Kittatinny Trails map set. They are the most comprehensive trail maps of the Kittatinnies ever produced. “We know that we would not have been able to accomplish this without your outstanding work…” said Jeremy Apgar, Cartographer for the NY-NJ Trail Conference in a recent letter.
The Kittatinny trails cover the topography of state forests, state parks and Delaware Water Gap National Recreation Area. The Appalachian Trail is just one of the highlights of the set and small details down to rapids in the river make the new edition a must-have for any recreational visitor.
Since our relationship began in 1997, we have helped brand the Trail Conference and their impressive line of regional maps. In the past, maps were laboriously produced in an analog fashion that required hundreds or thousands of man-hours to revise and publish. In recent years, Enzo Creative has been able to help streamline the production of the Trail Conference’s top selling product line and develop a dynamic system that possesses a consistent look and feel from one map set to another.
“We were challenged with this branding project that is to be rolled out during 3-4 years and 28 maps.” said Lou Leonardis, Creative Director at Enzo Creative. “We took a product line that was dated and lacked impact and gave it a solid shelf presence that is increasing sales at retail stores.”
You can buy the map sets online, at many Tri-State outdoor retailers or by calling us for a FREE set. 908.219.4703.
Enzo Creative Work Featured in Upcoming Book
The Big Book of Green Design, available this fall from HarperCollins Publishers, will feature Enzo Creative’s logo identity created for Energy Savings Plus.
The Big Book of Green Design is the first book on sustainable design focusing exclusively on the graphic design and advertising communities, and features real world solutions from small to medium sized graphic design firms. “We’re excited to be a part of this book. It’s the first of it’s kind,” said Lou Leonardis, Creative Director at Enzo Creative.
Energy Savings Plus helps home and business owners save energy for the benefit of the environment — and their wallets.
“The combination of light bulb and plant graphics provides an easy-to-understand visual of what energy savings plus is all about,” he said.
“Relocating the dot of the “i” in “savings” reflects how small modifications in behavior can make a difference for the environment — and save money.”
Rexell Foods Corporation turns to Enzo Creative to help build awareness of their Pampango Brand Foods company in the United States
Since 1986, Rexell Foods Corporation has been committed to introducing exquisite and culturally authentic Philippine food products to the American consumer, and Enzo Creative is happy to announce that they’ll be working with Rexell to aggressively introduce and expand their Pampango Brand Foods product lines in the US. Pampango Brand Foods are made from only the very best gourmet food recipes of the Pampanga province in the Philippines, famous for its unique cuisine and sweet flavors.
Pampango products are now distributed to over 40 retail stores in the Northeast, including at Shop Rite and Great Wall supermarkets, American-Pinoy Foodmarts, and other boutique retailers of fine foods.
In a world where ever more sophisticated palates demand the utmost in quality culinary products, Enzo Creative is excited to utilize our expertise to help this great food company grow and increase their market share in the highly competitive US marketplace.
Taking Care of Business
Enzo Creative appears in Park Place Magazine
Turn to page 18 in the May/June issue of Park Place Magazine and you will see coverage of our Happy Hour Open House in the Social Butterfly section. Or you can click here to see it.
Park Place is the premier magazine catering to wealthy residents of the most affluent towns in New Jersey. The circulation is 35,000 and the readership is 140,000.