Using Your E-mail Signature as a Marketing Tool

Your e-mail signature is a valuable tool that you may be misusing. With the right setup, it can allow others to quickly find your contact information and even increase traffic to your website.

A good e-mail signature starts with a hyperlink above your contact information. Generally, your contact information will remain the same over time, but the “teaser” link should change according to the latest and greatest things happening with your business, branch or division and lead to the appropriate page on your website. Since Enzo Creative has implemented this practice in our e-mails, we have seen over a 300% increase in visits to those linked pages.

Here is a structure we recommend:

Teaser line about your latest news/product information (make it a clickable link directing to specific url)

Name
Title
Company Name
Mailing Address
City, State, Zip

Telephone
Fax

Company Website

Using your e-mail signature as a marketing tool may sound surprising but consider that the average corporate employee sends and receives almost 200 e-mails per day. Larger businesses can benefit exponentially but even small businesses can increase traffic to their website when you add a clickable link. Each e-mail adds exposure which in turn leads to potentially more traffic to your website.

It is important to change the link regularly and have the signature automatically placed into your e-mails. If you have more than one interesting thing going on, you can set up a few signatures and have them randomly inserted. It also may be beneficial to use unique links for different target audiences.

Remember, even if the recipient doesn’t always click on your link, your contact information will be easily accessible to them. Let us know if you need help setting up an e-mail signature that optimizes your marketing efforts. Just click here.