Using Your E-mail Signature as a Marketing Tool

Your e-mail signature is a valuable tool that you may be misusing. With the right setup, it can allow others to quickly find your contact information and even increase traffic to your website.

A good e-mail signature starts with a hyperlink above your contact information. Generally, your contact information will remain the same over time, but the “teaser” link should change according to the latest and greatest things happening with your business, branch or division and lead to the appropriate page on your website. Since Enzo Creative has implemented this practice in our e-mails, we have seen over a 300% increase in visits to those linked pages.

Here is a structure we recommend:

Teaser line about your latest news/product information (make it a clickable link directing to specific url)

Name
Title
Company Name
Mailing Address
City, State, Zip

Telephone
Fax

Company Website

Using your e-mail signature as a marketing tool may sound surprising but consider that the average corporate employee sends and receives almost 200 e-mails per day. Larger businesses can benefit exponentially but even small businesses can increase traffic to their website when you add a clickable link. Each e-mail adds exposure which in turn leads to potentially more traffic to your website.

It is important to change the link regularly and have the signature automatically placed into your e-mails. If you have more than one interesting thing going on, you can set up a few signatures and have them randomly inserted. It also may be beneficial to use unique links for different target audiences.

Remember, even if the recipient doesn’t always click on your link, your contact information will be easily accessible to them. Let us know if you need help setting up an e-mail signature that optimizes your marketing efforts. Just click here.

Enzo Creative Providing Towers Home Inspection Unique Online Personality

Home inspection companies have remained non-discernible from one another for decades. But Enzo Creative is working with Towers Home Inspection of Kearny, New Jersey to buck the trend.

Towers Home Inspection owner and senior inspector Dennis Torres came to Enzo Creative with a very specific objective: create an online presence for Towers Home Inspection in home inspection services that is second to none.

“Most home inspection companies are overwhelmingly standard, and have yet to utilize all the benefits that social media offers to promote a business and help people understand the elements of a proper home inspection,” said Lou Leonardis, Enzo Creative’s creative director.

Enzo Creative is providing Towers Home Inspection with the online tools and social media platforms to capture and convert home owners, renters, real estate agents, mortgage brokers and attorneys into new clients.

“Enzo Creative has really helped me understand how I can utilize Facebook, Twitter, You Tube and blogging to increase awareness of my company. For example, lots of competitor’s sites look the same, with the same old cookie-cutter copy… Why not paint a picture of what you do on You Tube, or provide links to helpful information on Twitter instead? I think it makes your services not only easier to understand, but the content way more valuable and accessible,” said Torres.

Passaic Bergen Water Softening Expands Relationship with Enzo Creative

Passaic Bergen Water Softening has selected Enzo Creative to increase their online visibility. The new assignment comes on the heels of a successful recent brand awareness campaign.

In the first phase of the campaign, Passaic Bergen Water Softening’s monthly web traffic has increased by over 65 percent each month since our redesign launched, organic search results and page rank have improved dramatically, and the average user staying on the site for over 3 minutes.

“With the ongoing water problems and flooding in north Jersey, which is where a lot of our customers live, many residents have concerns about the quality of their water. It’s important that our branding and communications talk about our capabilities and educate residents about how we can help make their water safer,” said John Palmieri, co-owner of Passaic Bergen Water Softening.

Passaic Bergen Water Softening has been in business since 1954. Palmieri said they are particularly interested in utilizing Enzo Creative’s social media expertise to capture the increasing amount of searches happening online for water purity services.

The new assignment is part of Enzo Creative’s concept and design work for all online and print advertising as well as collateral communications for Passaic Bergen Water Softening. To see for yourself how Enzo Creative has positioned Passaic Bergen Water Softening ahead of its competitors, please visit www.pbwatersoftening.com.

Enzo Creative Hits Three Home Runs!

As time goes on, I have found great levels of appreciation for those who donate their time and energy for a greater cause. The people who dedicate themselves to an effort to make communities a better place. As an effort to support these people, and ultimately those they support, Enzo Creative is sponsoring a baseball team in Summit, NJ.

On Thursday evening, the Team Enzo Creative youngsters had a great attitude and were cheering for their teammates, as well as the other team. They were really having a good time and were filled with energy. It was nice to see a sporting event where the participants were all having fun and not worrying about who was winning.

The players each have a chance to hit the ball and run to first base. Each member of the team does the same until the last batter steps to the plate. After he or she hits the ball, they run around every base for a home run. The teams switch sides and repeat the process two more times. The whole game lasts between and hour and an hour and a half.

The Enzo Creative team is lead by coaches Carter Beard, Robert Carino and Jim Clark. A special thanks to them for volunteering their time for the benefit of these children having fun and providing an environment that inspires learning, teamwork, skill development and sportsmanship.

Summit Junior Baseball is a not-for-profit, all-volunteer organization established in 1971. Since its inception, Summit Junior Baseball, through its thousands of volunteers, has dedicated itself to delivering quality baseball and girl’s softball programs to Summit’s youth. Visit their website at http://www.summitnjsports.com

Giving Back at Thinking Creatively Design Conference

On Friday and Saturday I attended and volunteered at the seventh annual Thinking Creatively Design Conference. This year, the conference partnered with IDSA expanding the content of the event to industrial and interior design. The days were filled with inspiring stories of success and creative professionals ready to improve their know-how.

My involvement started in the beginning of the year when I met with Rose Gonnella at an Art Directors Club meeting to discuss volunteer opportunities within the event. I patiently waited for a rewarding task as several of the event design and marketing tasks were accepted. I was offered and eagerly accepted heading up the Student Portfolio Review during the conference.

After the meeting, I reached out to fellow creative directors, art directors and other design and marketing professionals to create an arsenal of talented experts to help the students. Together we would offer them precious and invaluable feedback on their best portfolio pieces and presentation skills. In the end, the review was rewarding to many. Helping organize an event that helped upcoming designers and giving back to students is something I recommend doing.

At the last minute I was also asked to fill in and be a professional mentor to an eight-student team during the design charette. The event gathered almost one hundred industrial design, graphic design, interior design and interactive design students to solve a common problem…to create a store within a store for an obscure product. My team was an eclectic group of talented designers from New Jersey, New York and Pennsylvania. They pulled together well and developed a great retro experience to sell Blue Q Banks—small vintage tin banks with a modern flare—within 3 hours.

Take the 1, 2, 3 to 96th Street

“1 for $3, 3 for $5, 7 for $10 or 15 for $20.” That’s what I was saying, as fast as possible, last night when asked “How much are they?” We were challenged to keep up with the demand for raffle tickets. I was at Peter Norton Symphony Space volunteering to sell raffle tickets during the Banff Mountain Film Festival. The ticket sales benefit the non-profit NY-NJ Trail Conference, a volunteer driven organization working with government and private landowners to create, protect, and maintain a network of 1,700 miles of trails in the New York-New Jersey metropolitan region.

In exchange for the raffles, attendee donors were entered to win a number of prizes donated from Paragon Sports (based in NYC) including a North Face sleeping bag, MSR stove, Petzel headlamps and $100 gift certificates to Paragon Sports retail store.

The Banff Mountain Film Festival event, toured by Chestnut Mountain Productions, highlights the best and most inspirational mountain themed films from the festival held in Banff Alberta Canada.

The evening was filled with numerous inspirational short films. Tuesday’s favorites for me were “Kranked-Revolve” where young mountain bikers are filmed in cinematic glory during their British Columbia visit, “Rowing the Atlantic” where Roz Savage gives up the ‘ideal life’ to be the 6th woman to row across the Atlantic Ocean — alone, and “To the Rainbow” where Paul Pritchard, one of Britain’s elite climbers of the 80’s, returns to climbing 13 years after sustaining a life altering head injury that resulted in hemiplegia.

Passaic Bergen Water Softening Selects Enzo Creative to Rejuvenate Online Presence

Enzo Creative is pleased to announce our newest client: Passaic Bergen Water Softening. This well-known water treatment company in Northern New Jersey has been in business for more than 55 years. We are happy to have been chosen by them for the important task of designing and implementing their website.

Joe Murino, owner of the water treatment company, says “Our technicians offer unmatched experience treating all types of water conditions, from iron removal and hard water correction to UV protection, reverse osmosis and whole house water filtration.” Murino’s company helps residents and businesses of Northern New Jersey acquire clean water where water problems are commonplace. Harsh minerals can cause dry skin, unpleasant tasting water, and cause a range of problems in appliances and plumbing due to the deposits the minerals leave behind. “Enzo Creative listened to our marketing challenges and delivered strategic solutions to help Passaic Bergen Water Softening succeed,” said Murino.

Young Comedians Take the Stage Wearing Enzo Creative’s Design

The best way to start the year is on a happy note, and the students of Eastchester Middle School did just that at “Wednesday Night Live”—their version of “Saturday Night Live.” Performing in front of a crowd can be intimidating, but the young comedians kept it cool while looking the part in Enzo Creative’s t-shirt design.

Twenty-six original sketches were written by students from EMS and Brooke Lee Middle School in Maryland and presented to a live audience on January 27. Forty-two students were involved in making one successful winter’s night event, and Enzo Creative was glad to be a part of it.

Enzo Creative and Spanish Translation & Interpretation Services Announce a Unique Partnership

SUMMIT, NJ—Enzo Creative, an award-winning graphic design studio, has announced a partnership with Spanish Translation & Interpretation Services, a trusted leader in culturally accurate translation.

Enzo Creative and Spanish Translation & Interpretation Services will bridge the cultural gap in marketing and advertising by reaching a full American audience on a bilingual platform. The duo will also provide seamless integration of graphic design with high-quality Spanish translation geared toward clients’ specific audiences, whether in the United States or abroad.

Lou Leonardis, Creative Director for Enzo Creative, projects that this partnership will be a smart choice for businesses looking to expand their market share. “We have merged the expertise of two highly respected businesses to benefit our clients’ need to communicate with a bilingual audience,” said Leonardis.

Dana Pilla, Spanish Translation & Interpretation Services with Lou Leonardis, Enzo Creative

Enzo Creative knows that the Spanish-speaking community is an important market to communicate with. Enzo Creative realizes that it is also important to open up lines of communication with the Spanish-speaking market. According to the US Census Bureau, the number of people in the United States speaking Spanish as a first language in the home was 34,559,000. This is why Spanish Translation & Interpretation Services is the perfect answer when it comes to connecting with the ever-growing Spanish population.

Dana Pilla, owner of Spanish Translation & Interpretation Services, said, “The best part is we always stay faithful to the message of the original text we are translating and can guarantee 100% cultural accuracy with a great visual presence.” When asked what differentiates her from other translation services, Pilla said, “We tailor our text and message to speak directly to a specific Spanish speaking audience.  For example, if you only want to reach Spanish speakers from Mexico, we will use vocabulary, idiomatic expressions and visuals appropriate for that population.”

Translation services and graphic design are not new things, however, the importance of providing audiences with communications that appeal to their specific culture is rapidly growing. Businesses could actually end up offending their customers with less-than-qualified translation and design, which is why it is crucial to seek a qualified and proven team to let your businesses voice be heard… in the best light.

About Enzo Creative:
Enzo Creative specializes in integrating strategic business personality into superior design and communications. Their graphic designers have produced multi-ethnic, awarding winning projects for companies such as Colgate Palmolive Company, Prudential Financial and BNP Paribas. Other projects for multi-ethnic companies include Pfizer Oncology, AmLaw, Cabot Corporation and Literal Magazine as well as producers of organic fertilizers and food products for export. Enzo Creative produces communications such as brochures, promotional materials, product packaging, signage, web sites, email marketing and branding. www.enzocreative.com

About Spanish Translation & Interpretation Services:
Dana M. Pilla, owner of the translation service has a graduate degree in Spanish Translation from Rutgers University. She has worked as a translator, interpreter and teacher of Spanish for over 10 years, and has studied in Spain and Latin America. She presents at regional and statewide conferences and her translation work has been published in The Mercurian, an academic translation journal. She has provided services for healthcare offices statewide, state governmental agencies, and the New Jersey Education Association. www.danapilla.com

Twitter, Twitter, Twitter

Tweeting with Twitter is easy. Twitter only asks one question, “What’s happening?” So you just need to answer with 140 characters or less.

Most people sign up, tweet for a few days, then never return. Like many social media sites, it takes time to build your audience and your followers will increase only if you are dedicated to tweeting. I’ll be honest, I’m not an avid tweeter but do post somewhat regularly with information and links that I find interesting. Topics relevant to branding, advertising and graphic design are my favorites and we’re increasing our followers.

So check out our Twitter page to learn about current topics that could be valuable to your business. Click around on some followers and you can begin to see opportunity in the viral arena.